Ameta.ch – B2B website for large kitchens, with catalog by brand and SEO service pages
URL: ameta.ch
Industry: Professional Equipment / Large Kitchens (B2B)
Main language: DE (extendable multilingual)
Target
To build a fast, authoritative and contact-oriented B2B business site capable of presenting services and products by brand clearly, with organic SEO texts to intercept searches in Switzerland (also D-CH area).
Design solution
- Hero with photo slide: high-impact images that communicate quality and professional environment from the first scroll.
- Product catalog by brand: “Products → Brand” structure (dedicated URLs) to improve search experience and indexing by brand + category.
- Services with dedicated pages: each service has its own page with clear H1/H2, benefits, use cases, and FAQs-designed for transactional keywords(installation, maintenance, consulting, supply).
- Texts rewritten with SEO in mind: original content, titling scheme, interlinking between Services ↔ Products ↔ Contact, highly visible call-to-action.
- Performance and mobile: image optimization, lazy load, caching; mobile-first layout for leads even from smartphones.
- Tracking and leads: “Contact / Quote” form with event tracking (clicks, submissions) to measure requests.
Key Features
- /produkte: product management by brand, with brand pages and detail sheets (specifications, applications, CTAs).
- /dienstleistungen: separate services with benefit blocks, cases, FAQs and invitation to contact.
- Blog: technical articles and news to strengthen informational positioning.
- Persistent CTAs: contact and advice request always reachable.
Expected Results.
- Improved long-tail indexing on brand + category/service combinations.
- Increased qualified leads (B2B) from mobile and desktop.
- Strengthening brand authority in the Großküchentechnik sector in Switzerland.
Keyword target (indicative)
large professional kitchens, industrial kitchen equipment swiss, large kitchen supply and maintenance, professional kitchen equipment ticino, [brand] professional equipment, industrial kitchen consulting.
