{"id":4979,"date":"2025-06-20T09:50:45","date_gmt":"2025-06-20T07:50:45","guid":{"rendered":"https:\/\/swisswebstudio.com\/progetti-web\/blend-milan\/"},"modified":"2025-06-20T10:02:10","modified_gmt":"2025-06-20T08:02:10","slug":"blend-milan","status":"publish","type":"progetti-web","link":"https:\/\/swisswebstudio.com\/en\/web-project\/blend-milan\/","title":{"rendered":"BLEND MILAN"},"content":{"rendered":"\n<p>\ud83d\udc87\u200d\u2640\ufe0f Web Project: Complete Restyling of Blend Milan<br\/><br\/><strong>Blend Milano<\/strong> is much more than a beauty salon: it is a landmark in the heart of Milan&#8217;s Via Marghera, where style, wellness and innovation come together to create a unique experience. Swiss Web Studio intervened with a <strong>deep restyling<\/strong> of the website, transforming it from a simple static one-page to a complete, modern and strategically optimized platform for search engines. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">\ud83c\udfaf Project Goals.<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Improve user experience and site structure<\/li>\n\n\n\n<li>Strengthen SEO to increase online visibility<\/li>\n\n\n\n<li>Separate and enhance content (services, about us, salon, blog, aesthetics, price list, etc.).<\/li>\n\n\n\n<li>Making the site <strong>more intuitive, elegant and professional<\/strong><\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">\ud83d\udee0\ufe0f Work done<\/h3>\n\n<p>\u2705 <strong>Restyling from scratch of old site<\/strong><br\/>The old site consisted of a single page with images without text: aesthetically poor and SEO penalized. Instead, the new site has a <strong>clear<\/strong>, conversion-oriented <strong>multi-page structure<\/strong>. <\/p>\n\n<p>\u2705 <strong>Realization with WordPress + Elementor Pro<\/strong><br\/>We used Elementor Pro to create a custom, responsive design compatible with all devices, while maintaining the elegance and premium tone of the Blend brand.<\/p>\n\n<p>\u2705 <strong>Development Pages dedicated to services<\/strong><br\/>Each area of the salon is enhanced with its own page:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Woman<\/strong><\/li>\n\n\n\n<li><strong>Man<\/strong><\/li>\n\n\n\n<li><strong>Aesthetics<\/strong><\/li>\n\n\n\n<li><strong>Wellness &amp; Spa<\/strong><\/li>\n\n\n\n<li><strong>The Salon<\/strong><\/li>\n\n\n\n<li><strong>Who we are<\/strong><\/li>\n\n\n\n<li><strong>Contact<\/strong><br\/>This subdivision has improved navigation and indexing in search engines.<\/li>\n<\/ul>\n\n<p>\u2705 <strong>Technical and content SEO optimization<\/strong><br\/>All content has been rewritten from an SEO perspective, with keywords targeted for the Milan market and local searches (\u201chairdresser Milan,\u201d \u201cbarber Milan,\u201d \u201cwellness treatments,\u201d etc.). The sitemap is updated and properly structured<a class=\"\" href=\"https:\/\/blendmilano.it\/sitemap\/\">(view here<\/a>). <\/p>\n\n<p>\u2705 <strong>Integrated blog<\/strong><br\/>Added a blog section to work on informational SEO and intercept new users through updated and thematic content on the hair beauty and wellness world.<\/p>\n\n<p>\u2705 <strong>Branding and high-quality visuals<\/strong><br\/>The new sections are complemented by striking photographs that convey the salon&#8217;s refined style. Each visual has been optimized for the web while maintaining high performance. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">\ud83d\udcf8 Before and after pictures (examples)<\/h3>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>First (static and minimal site)<\/th><th>Next (structured and comprehensive site)<\/th><\/tr><\/thead><tbody><tr><td><img decoding=\"async\" src=\"http:\/\/dreamsengine.jcloud-ver-jpc.ik-server.com\/wp-content\/uploads\/sites\/104\/2025\/06\/snag_2ad10f-1024x486.png\" alt=\"snag 2ad10f\"\/><\/td><td><img decoding=\"async\" src=\"http:\/\/dreamsengine.jcloud-ver-jpc.ik-server.com\/wp-content\/uploads\/sites\/104\/2025\/06\/nuovo-sito-blend-milano-1-1024x486.png\" alt=\"new site blend milan\"\/>new site blend milan<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">\ud83d\udcde Salon data<\/h3>\n\n<p><strong>Blend Milano S.R.L.<\/strong><br\/>Via Marghera 26, Milan<br\/>\ud83d\udcde Tel: +39 320 424 1321<br\/>\ud83d\udce9 Email: <a>info@blendmilano.it<\/a><br\/>\ud83c\udf10 <a class=\"\" href=\"https:\/\/blendmilano.it\/\">www.blendmilano.it<\/a><\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">\ud83d\udd17 Useful links:<\/h2>\n\n<p>\ud83d\udc49 <a class=\"\" href=\"https:\/\/blendmilano.it\/\">Visit the full site<\/a><\/p>\n","protected":false},"featured_media":4966,"parent":0,"menu_order":0,"template":"","categoria-progetto":[88],"class_list":["post-4979","progetti-web","type-progetti-web","status-publish","has-post-thumbnail","hentry","categoria-progetto-corporate"],"_links":{"self":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/progetti-web\/4979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/progetti-web"}],"about":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/types\/progetti-web"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/media\/4966"}],"wp:attachment":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/media?parent=4979"}],"wp:term":[{"taxonomy":"categoria-progetto","embeddable":true,"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/categoria-progetto?post=4979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}