{"id":5328,"date":"2025-08-29T09:13:12","date_gmt":"2025-08-29T07:13:12","guid":{"rendered":"https:\/\/swisswebstudio.com\/progetti-web\/red-hairdressers\/"},"modified":"2025-08-29T09:13:26","modified_gmt":"2025-08-29T07:13:26","slug":"red-hairdressers","status":"publish","type":"progetti-web","link":"https:\/\/swisswebstudio.com\/en\/web-project\/red-hairdressers\/","title":{"rendered":"Red Hairdressers"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Red Hairdressers Grancia &#8211; Elegant website realization with online reservations<\/h2>\n\n<p><strong>URL:<\/strong> <a href=\"https:\/\/redparrucchieri.ch?utm_source=chatgpt.com\">redparrucchieri.ch<\/a><br\/><strong>Industry:<\/strong> Hairdressing \/ Beauty<br\/><strong>Location:<\/strong> Grancia (Ticino)<\/p>\n\n<h2 class=\"wp-block-heading\">Target<\/h2>\n\n<p>Create a <strong>clean, elegant, high-performing<\/strong> site that reflects the salon&#8217;s aesthetic ( <strong>marble<\/strong> callouts, understated palette, <strong>readable fonts<\/strong>) and encourages conversion with highly visible <strong>&#8220;Book&#8221; CTAs<\/strong> and dedicated <strong>services pages<\/strong>, supported by <strong>blogs<\/strong> for key treatments.<\/p>\n\n<h2 class=\"wp-block-heading\">Solution<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Design &amp; Brand<\/strong>: salon interior-inspired interface (marble texture, non-bright colors, highly readable typography) for a premium and consistent image.<\/li>\n\n\n\n<li><strong>UX &amp; Conversions<\/strong>: Featured <strong>&#8220;Book&#8221; CTA<\/strong> in header and services pages; clear paths from content to action.<\/li>\n\n\n\n<li><strong>Reservations<\/strong>: integration of the <strong>Book<\/strong> button with <strong>Pagest (Panema)<\/strong> for easy management of appointments.<\/li>\n\n\n\n<li><strong>SEO architecture<\/strong>: services explained on <strong>separate pages<\/strong> + <strong>blog<\/strong> dedicated to treatments to intercept informational and local searches.<\/li>\n\n\n\n<li><strong>Performance &amp; Mobile<\/strong>: lightweight pages, <strong>fast loading<\/strong> and <strong>mobile-first<\/strong> layout for flawless browsing from smartphones.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Key Features<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Services<\/strong> pages (cut, color, treatments, events) with micro-FAQ and CTA.<\/li>\n\n\n\n<li><strong>Blog<\/strong> treatments for informational positioning and internal links to services.<\/li>\n\n\n\n<li><strong>Online booking<\/strong> via Pagest \/ Panema (immediate flow from site to booking).<\/li>\n\n\n\n<li><strong>On-page SEO<\/strong> structure: optimized H1\/H2, meta tags, talking URLs, basic structured data.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Target keywords (indicative)<\/h2>\n\n<p><strong>hair<\/strong> <strong>salon<\/strong><strong>grancia<\/strong>, <strong>hair salon ticino<\/strong>, <strong>haircut and color grancia<\/strong>, <strong>hair treatments ticino<\/strong>, <strong>hair salon booking online<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\">Result<\/h2>\n\n<p>A <strong>fast, elegant, conversion-oriented site<\/strong>, perfectly aligned with <strong>Red Parrucchieri<\/strong> &#8216;s identity and ready to <strong>turn visits into appointments<\/strong> thanks to the &#8220;Book&#8221; CTA and an effective SEO architecture.<\/p>\n","protected":false},"featured_media":5321,"parent":0,"menu_order":0,"template":"","categoria-progetto":[88],"class_list":["post-5328","progetti-web","type-progetti-web","status-publish","has-post-thumbnail","hentry","categoria-progetto-corporate"],"_links":{"self":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/progetti-web\/5328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/progetti-web"}],"about":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/types\/progetti-web"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/media\/5321"}],"wp:attachment":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/media?parent=5328"}],"wp:term":[{"taxonomy":"categoria-progetto","embeddable":true,"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/categoria-progetto?post=5328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}