{"id":5354,"date":"2025-11-14T08:50:00","date_gmt":"2025-11-14T07:50:00","guid":{"rendered":"https:\/\/swisswebstudio.com\/progetti-web\/aequilibrium\/"},"modified":"2025-11-14T08:51:09","modified_gmt":"2025-11-14T07:51:09","slug":"aequilibrium","status":"publish","type":"progetti-web","link":"https:\/\/swisswebstudio.com\/en\/web-project\/aequilibrium\/","title":{"rendered":"AequilibriuM"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">AequilibriuM Studio Terapie Minusio &#8211; Complete site redesign with visual identity, SEO and therapy pages<\/h2>\n\n<p><strong>URL:<\/strong> <a href=\"https:\/\/aequilibrium.zone\">https:\/\/aequilibrium.zone<\/a><br\/><strong>Sector:<\/strong> Holistic therapies, physiotherapy, osteopathy<br\/><strong>Location:<\/strong> Minusio (Ticino &#8211; Switzerland)<\/p>\n\n<h3 class=\"wp-block-heading\">Project Objective.<\/h3>\n\n<p>To carry out a <strong>complete redesign<\/strong> of the AequilibriuM website, with a modern design, consistent with the identity of the practice, and an SEO structure that would enhance the services offered by Andrea Marforio, a physical therapist and osteopath with more than 30 years of experience.<\/p>\n\n<h3 class=\"wp-block-heading\">Solution implemented by Swiss Web Studio<\/h3>\n\n<h4 class=\"wp-block-heading\">\ud83c\udfa8 <strong>Renewed visual identity<\/strong><\/h4>\n\n<ul class=\"wp-block-list\">\n<li>We have taken up the <strong>colors of the logo (blue and green)<\/strong>, symbols of the balance between body and mind, to create a harmonious design that is recognizable from the first time you enter.<\/li>\n\n\n\n<li>The style of the site faithfully reflects the real atmosphere of the Minusio office: a serene, professional environment oriented to the overall well-being of the person.<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\">\ud83d\udcc4 <strong>Dedicated pages for each therapy<\/strong><\/h4>\n\n<p>To improve the SEO structure and make the site clearer for the user, we created <strong>a specific page for each therapy<\/strong> offered, including:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Physiotherapy<\/li>\n\n\n\n<li>Osteopathy<\/li>\n\n\n\n<li>Manual therapy<\/li>\n\n\n\n<li>Relational counseling<\/li>\n\n\n\n<li>Customized holistic pathways<\/li>\n<\/ul>\n\n<p>Each page features:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO optimized texts<\/strong>, written from scratch<\/li>\n\n\n\n<li>Treatment benefits<\/li>\n\n\n\n<li>To whom it is addressed<\/li>\n\n\n\n<li>Frequently asked questions<\/li>\n\n\n\n<li>Final call to action to contact the firm<\/li>\n<\/ul>\n\n<p>This approach allows better indexing on Google for local searches such as <em>physiotherapy Minusio<\/em>, <em>osteopath Ticino<\/em>, <em>holistic therapies Locarno<\/em>, increasing &#8220;valuable&#8221; organic traffic.<\/p>\n\n<h4 class=\"wp-block-heading\">\u2699\ufe0f <strong>Technical structure and speed<\/strong><\/h4>\n\n<ul class=\"wp-block-list\">\n<li>Site built with a <strong>mobile-first<\/strong> perspective<\/li>\n\n\n\n<li>Image optimization and caching for fast loading<\/li>\n\n\n\n<li>Internal structure with <strong>smart internal links<\/strong> to strengthen SEO ranking<\/li>\n\n\n\n<li>Contact form integration with conversion tracking<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u2728 <strong>Result<\/strong><\/h3>\n\n<p>An elegant, harmonious and professional site that fully reflects the philosophy of AequilibriuM: <em>a place where body, mind and emotions find their meeting point<\/em>.<br\/>The restyling has improved both the user experience and online visibility, making the center more findable by those seeking holistic therapies and physiotherapy in Ticino.<\/p>\n","protected":false},"featured_media":5355,"parent":0,"menu_order":0,"template":"","categoria-progetto":[88],"class_list":["post-5354","progetti-web","type-progetti-web","status-publish","has-post-thumbnail","hentry","categoria-progetto-corporate"],"_links":{"self":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/progetti-web\/5354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/progetti-web"}],"about":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/types\/progetti-web"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/media\/5355"}],"wp:attachment":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/media?parent=5354"}],"wp:term":[{"taxonomy":"categoria-progetto","embeddable":true,"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/categoria-progetto?post=5354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}