{"id":6121,"date":"2026-02-28T09:47:52","date_gmt":"2026-02-28T08:47:52","guid":{"rendered":"https:\/\/swisswebstudio.com\/progetti-web\/ceppi-figlio\/"},"modified":"2026-02-28T09:48:45","modified_gmt":"2026-02-28T08:48:45","slug":"ceppi-figlio","status":"publish","type":"progetti-web","link":"https:\/\/swisswebstudio.com\/en\/web-project\/ceppi-figlio\/","title":{"rendered":"Ceppi & Figlio"},"content":{"rendered":"\n

Website Development for Ceppi & Figlio | Swiss Web Studio Project<\/h1>\n\n

Professional website for a craft business in Bellinzona<\/h2>\n\n

Swiss Web Studio developed the new website for Ceppi & Figlio<\/strong>, a craft business operating in Bellinzona and throughout Ticino in the external construction sector.<\/p>\n\n

Ceppicostruzioni.ch<\/a><\/p>\n\n

The project objective was clear:to create a modern, professional, and SEO-optimized website capable of conveying trust, expertise, and craftsmanship quality.<\/p>\n\n

\n\n

Initial analysis and digital strategy<\/h2>\n\n

Before developing the website, we defined a clear strategy:<\/p>\n\n

    \n
  • Local positioning in Bellinzona and Ticino<\/li>\n\n\n\n
  • SEO structure for each service<\/li>\n\n\n\n
  • EEAT optimization (Experience, Expertise, Authoritativeness, Trustworthiness)<\/li>\n\n\n\n
  • Simple, clear, and contact-oriented structure<\/li>\n<\/ul>\n\n

    The construction sector requires authority and concreteness: for this reason, we built direct, professional, and conversion-oriented communication.<\/p>\n\n

    \n\n

    Development with Elementor Pro<\/h2>\n\n

    The website was built with WordPress + Elementor Pro<\/strong>, ensuring:<\/p>\n\n

    \u2714 Modern and responsive design\u2714 Clean and professional structure\u2714 Optimized loading speed\u2714 Easy future management<\/p>\n\n

    Elementor Pro allowed us to create dynamic sections, strategic CTAs, and professional layouts while maintaining simplicity and visual clarity.<\/p>\n\n

    \n\n

    Logo Creation and Visual Identity<\/h2>\n\n

    Swiss Web Studio also developed the Ceppi & Figlio logo, with the objective of conveying:<\/p>\n\n

      \n
    • Solidity<\/li>\n\n\n\n
    • Professionalism<\/li>\n\n\n\n
    • Craftsmanship<\/li>\n\n\n\n
    • Local presence<\/li>\n<\/ul>\n\n

      The visual identity was designed to be consistent with the construction sector and easily recognizable even offline.<\/p>\n\n

      \n\n

      SEO structure with dedicated service pages<\/h2>\n\n

      We divided each service into a dedicated page with EEAT-optimized SEO content:<\/p>\n\n

        \n
      • Natural stone walls<\/li>\n\n\n\n
      • Paving in various materials<\/li>\n\n\n\n
      • Garden construction<\/li>\n\n\n\n
      • Small excavations<\/li>\n\n\n\n
      • Substructure work<\/li>\n\n\n\n
      • Custom wooden elements<\/li>\n<\/ul>\n\n

        Each page includes:<\/p>\n\n

        \u2714 Local keywords (Bellinzona, Ticino)\u2714 H1-H2-H3 structure\u2714 Optimized meta title and meta description\u2714 Authoritative and technical content\u2714 CTAs oriented toward quote requests<\/p>\n\n

        This approach increases organic visibility and improves Google ranking for local searches.<\/p>\n\n

        \n\n

        EEAT and local SEO optimization<\/h2>\n\n

        To strengthen the website’s authority, we implemented:<\/p>\n\n

          \n
        • Schema Organization structure<\/li>\n\n\n\n
        • Consistent contact data (NAP consistency)<\/li>\n\n\n\n
        • SEO-optimized footer<\/li>\n\n\n\n
        • Complete metadata with SEO Press Pro<\/li>\n\n\n\n
        • Silo structure between homepage and services<\/li>\n<\/ul>\n\n

          The result is a professional, clear website ready to grow in local rankings.<\/p>\n\n

          \n\n

          Final result<\/h2>\n\n

          The new Ceppi & Figlio website communicates:<\/p>\n\n

          \u2714 Craftsmanship expertise\u2714 Reliability\u2714 Local presence\u2714 Professionalism<\/p>\n\n

          A digital project built to generate contacts and strengthen the brand in the Ticino region.<\/p>\n\n

          \n\n

          Are you also looking for a professional website?<\/h2>\n\n

          Swiss Web Studio creates professional websites in Ticino and Switzerland, SEO-optimized and designed to generate concrete results.<\/p>\n\n

          If you want to improve your online presence, contact us for a personalized consultation.<\/p>\n","protected":false},"featured_media":6122,"parent":0,"menu_order":0,"template":"","categoria-progetto":[88],"class_list":["post-6121","progetti-web","type-progetti-web","status-publish","has-post-thumbnail","hentry","categoria-progetto-corporate"],"_links":{"self":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/progetti-web\/6121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/progetti-web"}],"about":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/types\/progetti-web"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/media\/6122"}],"wp:attachment":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/media?parent=6121"}],"wp:term":[{"taxonomy":"categoria-progetto","embeddable":true,"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/categoria-progetto?post=6121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}