{"id":6130,"date":"2026-03-01T19:00:57","date_gmt":"2026-03-01T18:00:57","guid":{"rendered":"https:\/\/swisswebstudio.com\/progetti-web\/studio-valeria\/"},"modified":"2026-03-01T19:02:07","modified_gmt":"2026-03-01T18:02:07","slug":"studio-valeria","status":"publish","type":"progetti-web","link":"https:\/\/swisswebstudio.com\/en\/web-project\/studio-valeria\/","title":{"rendered":"Studio Valeria"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Studio Valeria website restyling: a complete web design and advanced aesthetics project in Locarno<\/h2>\n\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n<p>When Studio Valeria, an advanced aesthetics center in Locarno, decided to renew its digital presence, the goal was clear: to create a professional, elegant, and conversion-oriented website.<\/p>\n\n<p>Swiss Web Studio developed a complete restyling project, improving design, SEO structure, user experience, and technical performance.<\/p>\n\n<p>In this article, we describe the strategic, technical, and creative process that led to the creation of the new site:<br\/>\ud83d\udc49 <a href=\"https:\/\/studiovaleria.ch\">https:\/\/studiovaleria.ch<\/a><\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h1 class=\"wp-block-heading\">\ud83c\udfaf Restyling objectives<\/h1>\n\n<p>Before starting development, we defined the main objectives together with the client:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Modernizing the brand image<\/li>\n\n\n\n<li>Communicating professionalism and high quality<\/li>\n\n\n\n<li>Improving the SEO structure<\/li>\n\n\n\n<li>Making the offered treatments clear<\/li>\n\n\n\n<li>Integrating an online shop<\/li>\n\n\n\n<li>Optimizing the mobile experience<\/li>\n<\/ul>\n\n<p>The advanced aesthetics sector is highly competitive. For this reason, we worked on a structure designed for both the user and Google. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h1 class=\"wp-block-heading\">\ud83e\udde0 SEO strategy and content structure<\/h1>\n\n<p>One of the central aspects of the project was the complete reorganization of the content.<\/p>\n\n<p>We:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Created dedicated pages for each treatment<\/li>\n\n\n\n<li>Structured categories (Face, Body, Hair, Laser)<\/li>\n\n\n\n<li>Optimized meta titles and meta descriptions<\/li>\n\n\n\n<li>Inserted geolocated keywords (Locarno, Ticino)<\/li>\n\n\n\n<li>Implemented schema markup (Knowledge Graph)<\/li>\n\n\n\n<li>Configured SEOPress Pro with advanced settings<\/li>\n<\/ul>\n\n<p>Each treatment was rewritten using the E-E-A-T approach (Experience, Expertise, Authoritativeness, Trustworthiness), which is fundamental for the beauty and medical-aesthetic sector.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h1 class=\"wp-block-heading\">\ud83c\udfa8 New design: elegance and conversion<\/h1>\n\n<p>The design had to reflect:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Cleanliness<\/li>\n\n\n\n<li>Professionalism<\/li>\n\n\n\n<li>Understated luxury<\/li>\n\n\n\n<li>Trust<\/li>\n<\/ul>\n\n<p>We chose:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Minimalist layout<\/li>\n\n\n\n<li>Color palette consistent with the brand<\/li>\n\n\n\n<li>Elegant typography<\/li>\n\n\n\n<li>White space to enhance content<\/li>\n<\/ul>\n\n<p>Particular attention was given to the mobile version, which is now a priority for Google and for the user experience.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h1 class=\"wp-block-heading\">\u2699\ufe0f Technical optimization<\/h1>\n\n<p>From a technical standpoint, the site was:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Optimized for loading speed<\/li>\n\n\n\n<li>Structured with correct headings (H1-H2-H3)<\/li>\n\n\n\n<li>Cleaned of unnecessary indexed content<\/li>\n\n\n\n<li>Configured with an optimized sitemap<\/li>\n\n\n\n<li>Optimized for Core Web Vitals<\/li>\n<\/ul>\n\n<p>The following were also correctly configured:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Knowledge Graph<\/li>\n\n\n\n<li>Metadata<\/li>\n\n\n\n<li>XML Sitemap<\/li>\n\n\n\n<li>Controlled indexing of custom post types<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h1 class=\"wp-block-heading\">\ud83d\uded2 Online shop integration<\/h1>\n\n<p>The new site also includes an online shop compliant with Swiss regulations (FADP) and compatible with sales in Europe.<\/p>\n\n<p>The following were implemented:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Terms of sale<\/li>\n\n\n\n<li>Return policy<\/li>\n\n\n\n<li>Free shipping over CHF 200<\/li>\n\n\n\n<li>SEO optimization for products<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h1 class=\"wp-block-heading\">\ud83d\udcc8 Final result<\/h1>\n\n<p>The result is a site that is:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Professional<\/li>\n\n\n\n<li>Optimized for local SEO<\/li>\n\n\n\n<li>Booking-oriented<\/li>\n\n\n\n<li>Structured for future growth<\/li>\n<\/ul>\n\n<p>Today, Studio Valeria has a digital presence consistent with the level of services offered.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h1 class=\"wp-block-heading\">\ud83d\udd25 Why choose Swiss Web Studio<\/h1>\n\n<p>Swiss Web Studio specializes in the creation of:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Professional Websites<\/li>\n\n\n\n<li>eCommerce<\/li>\n\n\n\n<li>Local SEO in Ticino<\/li>\n\n\n\n<li>Advanced WordPress projects<\/li>\n\n\n\n<li>Website restyling<\/li>\n<\/ul>\n\n<p>Every project starts with a strategic analysis and is developed with a results-oriented approach.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h1 class=\"wp-block-heading\">\ud83d\ude80 Do you want to renew your website?<\/h1>\n\n<p><a href=\"https:\/\/swisswebstudio.com\/en\/request-an-offer\/\" data-type=\"page\" data-id=\"607\">If you want a modern, high-performance website optimized for Google, contact us.<\/a><\/p>\n\n<p>Swiss Web Studio \u2013 Creative AI Design, Web Design &amp; SEO in Ticino.<\/p>\n","protected":false},"featured_media":6131,"parent":0,"menu_order":0,"template":"","categoria-progetto":[88,100],"class_list":["post-6130","progetti-web","type-progetti-web","status-publish","has-post-thumbnail","hentry","categoria-progetto-corporate","categoria-progetto-ecommerce-en"],"_links":{"self":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/progetti-web\/6130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/progetti-web"}],"about":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/types\/progetti-web"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/media\/6131"}],"wp:attachment":[{"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/media?parent=6130"}],"wp:term":[{"taxonomy":"categoria-progetto","embeddable":true,"href":"https:\/\/swisswebstudio.com\/en\/wp-json\/wp\/v2\/categoria-progetto?post=6130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}