In an increasingly digital world, it is critical for businesses to have an online presence and be found by potential customers. Google is the most widely used search engine in the world, so it is only natural that companies want to be visible on its search results.
Two main strategies can be used to achieve this goal: SEO and Google Ads campaigns.
Search Engine Optimization (SEO ) is a set of techniques for improving a website’s ranking in organic search results. Basically, SEO aims to make the website more relevant to the queries that users enter into Google.
Google Ads campaigns, on the other hand, are advertising campaigns that allow people to have their ads appear in Google search results. Google Ads are shown based on a number of factors, including the keywords chosen, the budget set, and the target audience.
What are the advantages of doing an SEO and Ads campaign on Google?
Here are some of the main benefits of doing an SEO and Ads campaign on Google:
- Increased online visibility. SEO and Google Ads campaigns allow you to have your website or ads appear at the top of Google’s search results. This means that companies will be more visible to potential customers, and thus have a better chance of getting conversions.
- Increased website traffic. SEO and Google Ads campaigns bring qualified traffic to the website, that is, users who are already interested in the products or services offered by the company. This can lead to increased sales and leads.
- Improved brand awareness. SEO and Google Ads campaigns help get the company’s brand known to a wider audience. This can lead to increased customer trust and loyalty.
How to choose the best strategy?
Choosing the best strategy depends on a number of factors, including the budget available, the target audience, and the goals the company wants to achieve.
In general, SEO is a long-term strategy that requires time and commitment. However, it is a strategy that can lead to very long-lasting results. Google Ads campaigns, on the other hand, are a short-term strategy that can be used to achieve immediate results.
An excellent solution is to combine the two strategies. In this way, the company can reap the benefits of both SEO and Google Ads campaigns.
SEO and Google Ads campaigns are two key strategies for companies that want to be visible online and achieve their business goals. By combining the two strategies, companies can achieve the best results