Red Hairdressers Grancia – Elegant website realization with online reservations
URL: redparrucchieri.ch
Industry: Hairdressing / Beauty
Location: Grancia (Ticino)
Target
Create a clean, elegant, high-performing site that reflects the salon’s aesthetic ( marble callouts, understated palette, readable fonts) and encourages conversion with highly visible “Book” CTAs and dedicated services pages, supported by blogs for key treatments.
Solution
- Design & Brand: salon interior-inspired interface (marble texture, non-bright colors, highly readable typography) for a premium and consistent image.
- UX & Conversions: Featured “Book” CTA in header and services pages; clear paths from content to action.
- Reservations: integration of the Book button with Pagest (Panema) for easy management of appointments.
- SEO architecture: services explained on separate pages + blog dedicated to treatments to intercept informational and local searches.
- Performance & Mobile: lightweight pages, fast loading and mobile-first layout for flawless browsing from smartphones.
Key Features
- Services pages (cut, color, treatments, events) with micro-FAQ and CTA.
- Blog treatments for informational positioning and internal links to services.
- Online booking via Pagest / Panema (immediate flow from site to booking).
- On-page SEO structure: optimized H1/H2, meta tags, talking URLs, basic structured data.
Target keywords (indicative)
hair salongrancia, hair salon ticino, haircut and color grancia, hair treatments ticino, hair salon booking online.
Result
A fast, elegant, conversion-oriented site, perfectly aligned with Red Parrucchieri ‘s identity and ready to turn visits into appointments thanks to the “Book” CTA and an effective SEO architecture.
