A rebuilt eCommerce when simple relocation was no longer possible
Pronto Pizza Muralto needed to regain control of its digital presence and continue to sell online without depending on the previous infrastructure.
What was initially supposed to be a normal transfer of a WordPress site turned into a complete recovery and reconstruction project.
Swiss Web Studio was in fact faced with a very different situation from a classic migration: there was no complete and usable backup of the previous WordPress site with databases, configurations, products, orders, templates and WooCommerce settings ready to be transferred.
The recoverable material was fragmented and mainly included CSV exports and catalog data, along with the available references of the previous version of the site.
Instead of stopping the project, we rebuilt the entire platform.
https://prontopizzamuralto.ch
Delivery and Take Away
One of the most important parts of the project was the reconstruction of the operational logic of eCommerce.
It was not enough to allow you to add a pizza to the cart.
The system had to adapt to the real functioning of the business and correctly distinguish between:
Delivery
and
Take Away.
The rules necessary to manage the delivery area in the Locarno area, the supported postcodes and the related conditions were then configured and developed.
This allows WooCommerce to become not simply a shop, but an operational tool for the pizzeria.
A recovery project, not a simple restyling
Pronto Pizza is one of the projects that best describes the way Swiss Web Studio works.
When we started, we were not given a complete site to duplicate and modify.
We had to rebuild a digital ecosystem starting from the information that could actually be retrieved.
Catalog, structure and functionality were progressively recomposed until we had a platform that could be used by the customer again.
It was a combination of:
technical analysis, data recovery, WordPress, WooCommerce, UX, eCommerce and problem solving.
The result
Pronto Pizza Muralto once again has a website under its control and a WooCommerce platform through which it can independently manage its online business.
The new system allows you to centralize:
- products;
- prices;
- orders;
- delivery;
- take away;
- payments;
- availability;
- catalog management.
The new structure is also much easier to evolve over time, allowing new features to be added without having to start from scratch.
When a migration becomes a reconstruction
A company website should be an asset of the company.
For this reason, a company should be able to have access, domain, data and a system that can be transferred and maintained over time.
The Pronto Pizza project presented us with a complex situation.
Our task was not to establish responsibilities between suppliers.
It was to find a solution.
And we found it.
Starting from fragmented data and CSV exports, Swiss Web Studio rebuilt a complete WooCommerce eCommerce and returned to Pronto Pizza a digital platform on which to continue working and growing.