Website restyling Blend Milan | SEO web project for beauty salon

💇‍♀️ Web Project: Complete Restyling of Blend Milan

Blend Milano is much more than a beauty salon: it is a landmark in the heart of Milan’s Via Marghera, where style, wellness and innovation come together to create a unique experience. Swiss Web Studio intervened with a deep restyling of the website, transforming it from a simple static one-page to a complete, modern and strategically optimized platform for search engines.

🎯 Project Goals.

Improve user experience and site structure
Strengthen SEO to increase online visibility
Separate and enhance content (services, about us, salon, blog, aesthetics, price list, etc.).
Making the site more intuitive, elegant and professional

🛠️ Work done

✅ Restyling from scratch of old site
The old site consisted of a single page with images without text: aesthetically poor and SEO penalized. Instead, the new site has a clear, conversion-oriented multi-page structure.

✅ Realization with WordPress + Elementor Pro
We used Elementor Pro to create a custom, responsive design compatible with all devices, while maintaining the elegance and premium tone of the Blend brand.

✅ Development Pages dedicated to services
Each area of the salon is enhanced with its own page:

Woman
Man
Aesthetics
Wellness & Spa
The Salon
Who we are
Contact
This subdivision has improved navigation and indexing in search engines.

✅ Technical and content SEO optimization
All content has been rewritten from an SEO perspective, with keywords targeted for the Milan market and local searches (“hairdresser Milan,” “barber Milan,” “wellness treatments,” etc.). The sitemap is updated and properly structured(view here).

✅ Integrated blog
Added a blog section to work on informational SEO and intercept new users through updated and thematic content on the hair beauty and wellness world.

✅ Branding and high-quality visuals
The new sections are complemented by striking photographs that convey the salon’s refined style. Each visual has been optimized for the web while maintaining high performance.