✨ Project: Complete restyling of Panema website
Client: Panema – Digital solutions for beauty salons and beauty centers
Implemented by: Swiss Web Studio
Swiss Web Studio oversaw the complete makeover of the Panema website, an innovative company that offers advanced digital solutions dedicated to the world of beauty: hair salons, barber shops, beauty centers and spas. The objective of the project was twofold: to renew the visual identity of the site and to improve its performance from an SEO perspective, making content more accessible, clear and positionable.
🔍 Who is Panema?
Panema is the benchmark for digitizing the beauty industry. With its comprehensive ecosystem of digital tools, it enables wellness professionals to effectively manage every aspect of their business: reservations, client management, retention, automated marketing, micro-camera consultations, and more.
Its main services include:
- Panema Pagest Management Software
- Professional Mic-Fi Micro Camera with Microcare App
- Custom salon apps
- Landing pages and customized websites
- Integration with WhatsApp Business
💻 Restyling goals
Swiss Web Studio redesigned the website with a simpler, more modern and streamlined design in line with the target audience and needs of beauty professionals. The interface was designed to make navigation more intuitive, improve the user experience, and clearly highlight the strengths of Panema’s offerings.
🔧 Focus on key features: Pagest and Microcamera
- Pagest is Panema’s comprehensive management software that is cross-platform and accessible from any device. It enables smooth management of appointments, personnel, sales and customer communication. It is an indispensable tool for those who want to have everything under control in a simple and professional way.
- The Mic-Fi Microcamera, integrated with the Microcare App, represents a revolution in salon services. Through scientific analysis of skin and hair, it makes it possible to offer personalized consultations, improve treatments and increase sales of targeted products.
Both solutions have been enhanced with dedicated sections, optimized content, and effective visual presentation.
📈 SEO and content optimization
In parallel with the graphic and functional part, Swiss Web Studio rewrote and optimized all the texts on the site from an SEO perspective, improving page structure, readability and Google ranking. Each section has been optimized with strategic keywords for the beauty industry, specifically targeting hairdressers, beauticians and wellness centers.
✅ Result
The new Panema website is today:
Focused on key features that distinguish Panema in the marketplace
Faster, modern and higher performance
Easier to navigate, even from mobile
Optimized for search engine positioning
Conversion-oriented, with clear and accessible calls to action
Site link: panema.com.au
