Creating a website is a critical step for any business. However, many people make mistakes that can compromise online visibility and the conversion of visitors into customers. In this article we explain the 5 most common mistakes that Swiss Web Studio helps you avoid when creating a site for our clients in Ticino and throughout Switzerland.
1. Don’t Optimize for SEO
A site without SEO is like a store without a sign. Many people think that just being online is enough, but without search engine optimization, your site risks remaining invisible.
With Swiss Web Studio:
All our projects include optimized texts, configured SEO plugins, sitemap sent to Google and Search Console accesses.
2. Not Having an Intuitive Structure
A confusing site discourages visitors. Cluttered menus, hard-to-find pages, or a non-responsive design are among the leading causes of abandonment.
Our solution:
We create simple and clear architectures with smooth navigation optimized for all devices.
3. Ignoring the Mobile Version
Over 70% of visits come from smartphones. If your site isn’t perfect on mobile as well, you’re losing traffic and customers.
We at Swiss Web Studio:
Develop fully responsive sites, tested on desktops, tablets and smartphones.
4. Don’t Have Call to Action (CTA)
Many sites lack clear calls to action: “Contact us,” “Book now,” “Get a quote.” This can drastically reduce conversions.
What we do:
We insert strategic CTAs in each section of the site to guide the user to the goal.
5. No Data Monitoring
The absence of analytical tools such as Google Analytics and Search Console prevents you from understanding what works and what to improve.
With us:
All our sites are delivered with Google Analytics 4 and Search Console accesses already up and running.
Why Rely on Swiss Web Studio?
- Turnkey sites with training included
- SEO optimized texts written by experts
- Secure hosting in Switzerland
- Organic SEO packages already active
- Human and personalized support
📌 Want a site done right from the start?
👉 Contact us for a free quote:
📩 info@swisswebstudio.com
🌐 https://swisswebstudio.com
