Google has long stated that user experience is at the center of its priorities. With the introduction of Core Web Vitals, this focus has become even more relevant to search engine rankings. But what are Core Web Vitals and how do they affect your site?
What Are Core Web Vitals?
Core Web Vitals are a set of metrics used by Google to evaluate the user experience of a website. They focus on three key aspects:
- Largest Contentful Paint (LCP)
Measures the time it takes to load the main content of the page. An optimal value is less than 2.5 seconds. - First Input Delay (FID)
Evaluates the response time of the site to the first user interaction, such as a click or scroll. It must be less than 100 milliseconds. - Cumulative Layout Shift (CLS)
Measures the visual stability of the site. A low value (less than 0.1) means that elements do not shift unpredictably during loading.
Why are Core Web Vitals Important?
- Impact on SEO Ranking
Google uses Core Web Vitals as a ranking factor. Sites with optimized metrics tend to rank better in search results. - Improved User Experience
A fast and stable site provides a more pleasant experience, increasing user dwell time and reducing the bounce rate. - Competitive Advantage
In 2025, users and search engines will reward sites that offer speed and stability, making Core Web Vitals a critical aspect of maintaining competitiveness.
How to Optimize Core Web Vitals
Here are some steps to improve your site’s metrics:
- Optimize images: Use modern formats such as WebP and compress files.
- Reduce loading time: Implement a Content Delivery Network (CDN) and reduce unnecessary CSS/JS code.
- Ensure visual stability: Define dimensions for images and videos to avoid sudden shifts during loading.
- Improve server: Use fast and reliable hosting to reduce latency.
Swiss Web Studio and Core Web Vitals
Swiss Web Studio offers comprehensive web optimization services to improve your Core Web Vitals metrics. From loading speed to visual stability, we can help you ensure a high-performing, competitive site.
If you want to modernize your site and prepare it for the challenges of 2025, contact us today!
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