The world of digital marketing is constantly evolving, and keeping up with trends can make the difference between a successful business and one that struggles to grow. For 2024-2025, there are a few key strategies that companies should focus on to reach new customers, improve their online presence and maximize ROI (return on investment).
Swiss Web Studio is here to help you understand where to focus your digital efforts and how to create campaigns that bring real results. In this blog we will look at some of the most effective strategies to invest in, along with some practical examples and tips on how to properly calculate the investment for your business.
👉 Request a free quote if you’re ready to grow your digital presence with targeted, customized campaigns.
1. Social Media Advertising Campaigns.
Social media advertising campaigns have become one of the most powerful strategies for reaching and engaging your target audience. Platforms such as Facebook, Instagram, LinkedIn and TikTok offer powerful tools to segment audiences and personalize ads.
Where to invest:
- Facebook & Instagram Ads: Perfect for B2C and B2B companies that want broad reach and detailed targeting options.
- LinkedIn Ads: Ideal for B2B businesses to create targeted campaigns toward specific professionals.
- TikTok Ads: Recommended for brands that want to reach a young audience with creative content and engaging videos.
How to calculate the investment:
- Campaign Goal: Define the goal (traffic, conversions, brand awareness) and set a budget that is sustainable for your business.
- Cost Per Conversion (CPC): Evaluate how much you are willing to pay per click or conversion and estimate your daily budget.
Example: A clothing company might allocate a monthly budget of €500-1000 for Facebook Ads campaigns focused on online sales, with an average cost per conversion of €0.50.
2. Search Engine Advertising (SEA) with Google Ads.
Investing in Google Ads campaigns is an effective way to reach users who are actively searching for your products or services. With paid search (SEA), your ad will be visible to potential customers precisely when they are searching for something relevant to your business.
Where to invest:
- Search: Place targeted ads in Google search results pages for relevant keywords.
- Display Network: Expand your presence with ads displayed on related websites.
- YouTube Ads: Perfect for video campaigns to take advantage of the world’s second largest search platform.
How to calculate the investment:
- Keyword analysis: Research keywords relevant to your industry and estimate the average cost per click (CPC) of each.
- Estimated ROI: Compare the estimated cost with the potential gain from conversion and calculate how much you are willing to invest to acquire a customer.
Example: A local restaurant might allocate a budget of €300 per month on Google Ads, targeting keywords such as “restaurant in Ticino,” with an average cost per click of €0.70.
👉 Want to understand how to create your perfect Google Ads campaign? Request a personalized consultation with Swiss Web Studio.
3. Content Marketing & SEO
Content marketing is one of the most effective long-term strategies for building trust and engagement with your audience. By publishing quality content (blogs, articles, videos, infographics), you can improve your site’s organic ranking (SEO) and attract new visitors in a sustainable way.
Where to invest:
- Blogs & Articles: Create useful, keyword-optimized content that is relevant to your industry.
- On-page & Off-page SEO: Optimize your site for search engines and implement a link building strategy.
- Video Marketing: Produce educational, tutorial or demonstration video content to increase visibility and engagement.
How to calculate the investment:
- Internal vs. external resources: Decide whether to create content in-house or hire a content marketing agency.
- Monthly budget: Consider a monthly budget for content creation and SEO activities. On average, a company might invest €300 to €1,000 per month depending on the intensity of the strategy.
Example: An e-commerce company might invest €500 per month to produce 4 SEO-optimized blog articles and a link building campaign to increase organic traffic.
4. Email Marketing
Email marketing remains one of the most effective tools for maintaining contact with customers, both new and existing. You can send newsletters, personalized promotions or useful content to keep engagement high.
Where to invest:
- Automation tools: Use email marketing platforms (such as Mailchimp or Sendinblue) to create automated, segmented campaigns.
- Content personalization: Segment your audience and tailor your message to their preferences and buying behavior.
How to calculate the investment:
- Contact list: Evaluate the size of your contact list and choose an email marketing platform that offers features that fit your budget.
- Estimated ROI: Consider that email marketing has a high return on investment (up to €40 for every €1 spent).
Example: A craft store might allocate a budget of €100 per month for sending monthly customized newsletters to its customers, offering exclusive discounts and product updates.
Conclusion: Invest in Digital to Grow
In 2024-2025, the right digital campaigns can bring real, measurable results, improving your online presence and increasing sales. The key to success is to invest in the strategies that best suit your business, calculating the budget you need to get the best possible return.
👉 Want to create an effective digital marketing strategy? Request a free quote and let Swiss Web Studio help you develop tailored campaigns to grow your business in the digital world.
