Search, Performance Max and Measurement

Google Ads in Ticino: lead-oriented campaigns and landing pages

We design campaigns, messages, landing pages and tracking as a single system oriented to requests and sales.

The problem to be solved

Driving traffic to a weak page multiplies dispersion. First we align offer, audience, conversions, and lead management capabilities.

The solution is designed on the real context of the company, avoiding standard packages and features that do not produce value.

What’s included

A complete path, with defined priorities and responsibilities.

01

Keyword research and campaign structure

Documented analysis and choices based on objectives.

02

Consistent landing pages and messaging

Consistent deployment across desktop, tablet, and mobile.

03

GA4, GTM and conversion tracking

Content and interactions designed for people and search engines.

04

Optimization and readable reports

Testing, delivery and guidance for subsequent management.

Our method

Analysis first, tools later.

Background and objectives

We collect information, data, and constraints.

Strategy and priorities

We define the structure, phases and criteria of success.

Realization

We manufacture, configure and test the system.

Launch and evolution

We measure and improve based on real data.

Frequently asked questions

What to know about search, max performance and measurement.

It depends on region, competition, customer value, and the volume of data needed. The advertising budget remains distinct from the cost of management.

The choice depends on the goal and the quality of the data. Search often offers more initial control.

Yes. We configure events and goals to distinguish traffic, requests, and actionable actions.

Do you want to understand which solution is right for your project?

Share objective, current situation and timeline. We answer you with useful questions for the next step.