In today’s digital landscape, online security is a must. Users are increasingly careful about where they browse and how their personal information is handled. One of the first signs of a website’s trustworthiness is the presence of the HTTPS protocol.
In this article, Swiss Web Studio explains what HTTPS is, why it is also critical for your SEO ranking, and how we can help you make your website secure, professional, and compliant.
🔐 What is HTTPS?
HTTPS (HyperText Transfer Protocol Secure) is the secure version of the HTTP protocol, used to transfer data between the user’s browser and the website server. The addition of the “S” stands for “Secure” and is made possible by the use of a Secure Socket Layer ( SSL) certificate that encrypts the information exchanged, protecting it from unwanted access.
When a site uses HTTPS:
- The browser bar shows a green padlock
- Data is encrypted and protected
- Google considers the most reliable site
🔎 HTTPS and SEO: a ranking factor on Google
Since 2014, Google has stated that HTTPS is a ranking factor. This means that a secure site is more likely to rank better than an unsecured one.
SEO benefits of HTTPS:
- Increased user confidence
- Better ranking in search results
- Avoid “unsafe site” message in modern browsers
- Essential for Google Ads and advertising campaigns
🇨🇭 Swiss Web Studio: Secure Hosting in Switzerland
All sites created by Swiss Web Studio are hosted on certified Swiss servers, which guarantee:
- SSL certificate included
- Daily backups and advanced security
- Compliance with Swiss and European regulations (GDPR)
In addition, we directly handle the HTTPS/SSL certificate configuration for you, so you don’t have to worry about anything.
💡 Why is HTTPS important even for simple sites?
Even a showcase site or landing page should be protected by HTTPS. Why?
- If there is a contact form, the data entered must be protected
- The user trusts more and stays longer on the site
- Conveys professionalism and reliability
✨ Conclusion
Having a secure website is no longer an option. With Swiss Web Studio you get a turnkey site, already secured by HTTPS, SEO optimized and ready to communicate reliability to your visitors.
🔐 Make your site more secure, high-performing and professional.
👉 Request a free consultation now
