Website Development for Ceppi & Figlio | Swiss Web Studio Project
Professional website for a craft business in Bellinzona
Swiss Web Studio developed the new website for Ceppi & Figlio, a craft business operating in Bellinzona and throughout Ticino in the external construction sector.
The project objective was clear:
to create a modern, professional, and SEO-optimized website capable of conveying trust, expertise, and craftsmanship quality.
Initial analysis and digital strategy
Before developing the website, we defined a clear strategy:
- Local positioning in Bellinzona and Ticino
- SEO structure for each service
- EEAT optimization (Experience, Expertise, Authoritativeness, Trustworthiness)
- Simple, clear, and contact-oriented structure
The construction sector requires authority and concreteness: for this reason, we built direct, professional, and conversion-oriented communication.
Development with Elementor Pro
The website was built with WordPress + Elementor Pro, ensuring:
✔ Modern and responsive design
✔ Clean and professional structure
✔ Optimized loading speed
✔ Easy future management
Elementor Pro allowed us to create dynamic sections, strategic CTAs, and professional layouts while maintaining simplicity and visual clarity.
Logo Creation and Visual Identity
Swiss Web Studio also developed the Ceppi & Figlio logo, with the objective of conveying:
- Solidity
- Professionalism
- Craftsmanship
- Local presence
The visual identity was designed to be consistent with the construction sector and easily recognizable even offline.
SEO structure with dedicated service pages
We divided each service into a dedicated page with EEAT-optimized SEO content:
- Natural stone walls
- Paving in various materials
- Garden construction
- Small excavations
- Substructure work
- Custom wooden elements
Each page includes:
✔ Local keywords (Bellinzona, Ticino)
✔ H1-H2-H3 structure
✔ Optimized meta title and meta description
✔ Authoritative and technical content
✔ CTAs oriented toward quote requests
This structure distinguishes the services and their respective local searches. The organic visibility trend should be measured after publication.
EEAT and local SEO optimization
To strengthen the website’s authority, we implemented:
- Schema Organization structure
- Consistent contact data (NAP consistency)
- SEO-optimized footer
- Complete metadata with SEO Press Pro
- Silo structure between homepage and services
The result is a professional, clear website ready to grow in local rankings.
Final result
The new Ceppi & Figlio website communicates:
✔ Craftsmanship expertise
✔ Reliability
✔ Local presence
✔ Professionalism
A digital project built to generate contacts and strengthen the brand in the Ticino region.
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