Web Project – Vibes Hair Ascona
Vibes Hair Ascona is a modern, stylish and cozy hairstyling salon located in the heart of Ascona. The web project was created by Swiss Web Studio with the aim of enhancing the salon’s identity, improving its online presence and facilitating the acquisition of new clients thanks to a clear, fast and SEO-optimized platform.
Technologies Used:
- WordPress with Elementor Pro
- Hosting optimized for high performance
- Advanced on-page SEO structure
- Integration with Google Maps and booking forms
Project objectives:
- Create an elegant and professional website consistent with the salon’s refined style
- Optimizing content for search engines (SEO)
- Giving visibility to treatments, team and real reviews
- Implement simple and intuitive navigation from mobile
Main features:
Elegant and personalized design
The site reflects Vibes Hair Ascona’s contemporary style with a clean layout, striking images, and clever use of color and space.
Treatment pages
Each service was presented in a detailed and SEO-friendly manner: from Women’s Haircut to Professional Coloring, from Hairstyles for Events to Men’s Haircut in Ascona, and even a section for children.
SEO Blog Section
We developed a blog section with articles optimized to attract local organic traffic, strengthen site authority, and offer added value to visitors.
SEO optimized copywriting
All texts were written or revised to include strategic keywords (e.g., “hairdresser in Ascona,” “professional hairstylist,” “hair coloring Ticino”) with an engaging and natural style.
Simple and intuitive functionality
Easy navigation, clear menus, highly visible call-to-actions, and efficient contact forms make the user experience smooth on every device.
Local SEO positioning
The site is optimized to rank on Google for searches such as:
- “Hairdresser Ascona”
- “Men’s Cutting Ascona”
- “Ticino hair salon”
- “Professional Hairstylist Ascona”
Reviews and social proof
A section dedicated to Google reviews demonstrates customer satisfaction and strengthens the salon’s credibility through testimonials published by clients.
Branding Identity
The brands used in the salon (Milkshake, Simply Zen, Depot) were highlighted on the site to communicate quality and professionalism, even visually.
Call to action
The site includes multiple calls to action such as “Book now”, integrated across all pages, to encourage visitors to convert into clients.
Visit the site: https://vibeshairascona.ch
Vibes Hair Ascona
Via Muraccio 55, 6612 Ascona
+41 91 792 32 34
✉️ info@vibeshairascona.ch
A website for your salon in Ticino
The Vibes Hair Ascona case study showcases our work on treatment pages, salon identity and booking journeys. Explore our approach to websites for hairdressers and beauty salons and to local SEO. Tell us which services you’d like to showcase for your salon.